guide
The 5 Pillars of Precision Site Selection
This data-driven expansion framework helps you analyze site selection data with confidence. It includes:
- Data-driven selection framework
- Real-world tools and examples
- Step-by-step roadmap
About this guide:
Rather than using demographic analysis, competitive research, and traffic studies as separate tools, this strategic guide demonstrates how leading retailers systematically combine these approaches for more reliable expansion decisions. The framework covers five essential pillars: trade area redefinition beyond radius circles, advanced demographic integration, competitive landscape modeling, real-time mobility and traffic analysis, and predictive performance forecasting.