playbook
Building Competitive Retail Markets: A Municipal Playbook
Economic development leaders are using our playbook to position their communities competitively. It includes:
- Positioning framework
- Quick wins vs. long-term investments
- Implementation roadmap
About this guide:
Developed from 80+ years of combined commercial real estate expertise, this resource helps municipalities differentiate themselves in increasingly competitive retail recruitment by demonstrating market viability through compelling, evidence-based narratives that retailers can't ignore. It consolidates proven methodologies into a systematic approach that goes beyond basic demographics and generic incentive packages. The playbook covers essential strategies including market gap analysis, quick wins versus long-term investments, data-driven positioning, and presentation techniques that speak the retailer's language.