Municipality Retail Resource Kit
Tools for cities and economic development teams who use data and storytelling to attract, grow, and keep the right retailers
This kit reflects work with communities that are attracting retail growth, using data and focused outreach to become easier for brands, brokers, and developers to say ‘yes’ to.
What's in the Resource Kit:
Building Competitive Retail Markets: A Municipal Playbook
The playbook covers essential strategies including market gap analysis, quick wins versus long-term investments, data-driven positioning, and presentation techniques that speak the retailer's language.
8 Data Points Every City Should Have When Talking to Retailers
A practical checklist of the numbers retailers expect so you walk into conversations prepared, credible, and easy to work with.
Telling Your City's Retail Story Through Data
A guide to turning raw data into a clear, compelling story: who you serve, how people really shop, and why specific brands should take a closer look.